Far Bank Enterprises, Inc today announced new roles for President Bruce Kirschner and Vice President Travis Campbell.
From today's press release:
Kirschner, a founding shareholder of Sage and current President of Far Bank, moves up to become Chief Executive Officer of Far Bank where he will concentrate on the execution of the organization's long-term strategic vision. "Far Bank has grown into a multi-branded group of companies with the objective to profitably grow both organically and through additional acquisitions," said Kirschner. In his role as CEO, he will focus on the company's continuing evolution from a "branded house" to a "house of brands" built around the fly fishing lifestyle.
In promoting Travis Campbell to President of Far Bank, Kirschner noted that Travis "will have day-to-day operating responsibility for all three brands of the company." Campbell originally joined Sage as its Director of Business Development in 2001, and was instrumental in the purchases of both Redington and RIO. Added Kirschner, "Travis has run both the Redington and RIO businesses so this is a natural evolution and he is clearly ready for this responsibility. Most notably he is a passionate angler, and embodies the values that we believe are essential to our long-term success."
About his new role, Campbell said, "I feel fortunate to work in this industry and I am honored by the opportunity to add to the foundation of success that has been established here. I look forward to working with the Far Bank businesses to drive the principles of innovation, quality and conservation that I think are critical to our organization, as well as to the industry at large."
Both men agree that the first order of action is to maximize the opportunities afforded by the three Far Bank brands. Kirschner said, "The focus here is to continue to drive value to our retailers and consumers by combining the unique capabilities of the three companies while maintaining their individual identities." "It's the logical next step," added Campbell "and is where we'll be concentrating our efforts in coming months."
The promotions for both men are effective August 1, 2008.