The FLY Lady!
The Fly Lady, Marla Cilley, who takes her name from her love of fly fishing (she was once an casting instructor) now spends her time teaching folks how to unclutter their homes and offices. The FLY in FLY lady stands for Finally Love Yourself, an anthem that she uses in her quest for cleanliness around the country. I imagine that she might be a fine mate for Zugbug if she is not already married. Think of it she knows all the tricks for keeping a house clean and can tie flies for you as well.