From today's press release.
AMERICA’S #1 OUTDOOR RETAILER*UNVEILS NEW AND IMPROVED WEBSITE
New Features Make Navigating and Purchasing Much Easier
Springfield, MO---November 6, 2008---It’s out with the old and in with the new at Bass Pro Shops, America’s #1 Outdoor Retailer. The popular outdoors company has completely re-vamped www.basspro.com to make it much easier for customers to shop and search for information.
The home page has been redesigned to make it easier to find information about stores, restaurants and boat centers in a centralized location. Updates to the Outdoor Library provide for easy access to expert tips, outdoor articles, product reviews, and buying guides.
It is now much easier for customers to find and purchase products. New departments have been added to better represent the full assortment of products available and product groupings appropriate to a selected item may be viewed to remind customers of other items needed.
Departments are now highlighted by different colors making it easier to see what area they are in. In addition, users can narrow products by brand, price range, size, and more. They can also choose to sort by price or relevance. Even the checkout process has been simplified and streamlined – a must for today’s online shopper.
“Our objective was to create an online experience equal to our retail stores,” stated Tim Scott Director-Direct Sales and Operations for Bass Pro Shops. “The new basspro.com combines the best design, outdoor content, and user-friendly online shopping.”
Basspro.com was launched in 1996 and is visited by millions of outdoor enthusiasts every month.
*As ranked by Sporting Goods Business Magazine