Monday, September 22, 2008

FFR Show 2008: Buff now with Insect Shield

I've been wearing a Buff (and getting some odd looks from the worm dunkers) on our area trout streams and lakes for several months now so I was pleased to hear that Original Buff has announced the addition of Insect Shield (FKA Buzz Off) to their popular and versatile line of sun and wind protective head gear. My own, non-insect repellent Buff, kept my nose warm and my neck pale in grand fashion during the trip but it would have been great to have it keep the bugs out of my face as well. From their recent press release:

SANTA ROSA, Calif. (September 14, 2008) -Buff ® Headwear, known for their innovative line-up of stylish and multifunctional headwear, continues to deliver with the Insect Shield ® UV Buff. Buff Headwear is coveted globally by outdoor enthusiasts who will now be able to focus more on fishing and less on bothersome insects thanks to the added protection of the Insect Shield technology.

Beyond the guaranteed insect protection apparent in this new product, the Insect Shield UV Buff offers enhanced UV protection, blocking 95-percent of the sun’s harmful UV rays. The Insect Shield UV Buff, among other Buff models, comes complete with a non-toxic Polygiene treatment that prevents odor-causing bacteria and leaves your Buff fresh and odorless. Additionally, the CoolMax yams provide moisture wicking, dry comfort.

The Insect Shield process binds insect repellent to fabric to repel mosquitos, ticks, ants, flies, chiggers, midges and no-see-ums. This technology helps protect against insects that carry the West Nile virus, Lyme disease, malaria, dengue fever and other insect-borne diseases.
"The Insect Shield technology is just another value-added feature that will enhance Buff products," says Shirley Choi Brunetti, Buff general manager, United States. "For outdoor enthusiasts who are exposed to mosquitoes, ticks and many other annoying insects, the Insect Shield UV Buff is a dream come true since it reduces the need for a topical repellent."

For more information about Insect Shield (A North Carolina Company) visit their website.

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