You can never have enough can coozies. The folks behind Flying Fisherman Sunglasses and Sportswear are branching out and selling can coolers with fish on them. Obviously they have determined that drinking, and more importantly drinking properly chilled beverages, is of interest to anglers. They have also managed to come up with an innovative new marketing idea - the coozie six pack.
They're also offered in a somewhat unique package idea -- assorted 6-packs. The blister packs have 6 assorted fresh water or salt water designs. The 6- packs are a hit. You buy beer or soda in a 6 pack...why not coolie cups to go with them, said Pat Sheldon, company president. The packaging is an eye catcher on the shelf, not something you see every day, and it's a practical purchase.