Smith Optics Wins Prestigious National Geographic Adventure "Best of Adventure Gear" Award
Ketchum, ID (November 26, 2007) For the second year in a row, Smith Optics has been recognized for its forward-thinking product development with the prestigious "Best of Adventure Gear" award from National Geographic Adventure.
Smith Optics Interlock Technology received this honor among thirty-nine other products regarded as essential outdoor gear by a select group of outdoor experts. National Geographic Adventure’s review process differs from other magazines as it selects an independent panel of forty-four of the country’s leading outdoor authorities and retailers to weigh in on products which, in its expert opinion, are innovative, essential, and have created particular excitement in the marketplace.
"We developed the Interlock technology to combine high performance and style in one product without forsaking one for the other. This award is confirmation yet again that Smith is exceeding
market expectations with our innovative and fresh approach to product development," said Eric Carlson, Smith Optics vp of product and design.
The Interlock was awarded "Best of Adventure Gear" due to its ground breaking technology, superb functionality and the corresponding demand created in the marketplace by its introduction. "The Smith Interlock looks cool, the lenses are simple to change, bombproof when in place, and optically precise. They’re nothing short of the best interchangeable sunglasses. Ever," said product guru and Best of Adventure Gear editor, Steve Casimiro. "One twist to change your entire look." Announced at the Adventurer of the Year ceremony in Washington, D.C. in November, the Interlock appears in the November-December issue of the magazine.
For the 2007 edition of the award, SMITH received similar honors for its V Ti high-performance sunglass, a lightweight, single lens product employing two different titanium alloys
to provide a lightweight and perfect fit.
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