Thursday, August 16, 2007

Ross Essence FS & FC Fly Rods

Last month we brought you the news that Ross Reels Worldwide was expanding their product line to include fly rods. Now we have more details about their Mel Krieger endorsed FS and FC combo's that will enter the market at $199 and $249 price points.

NEW FOR 2008!

Essence FS and Essence FC Fly Fishing Outfits
Includes Mel Krieger’s Instructional DVD "Beginnings, An Introduction to Fly Fishing"

The Essence Fly Fishing Outfits are complete outfits. Simply tie on a fly and you are ready to fish! All of the products included with these outfits are top quality. In fact, they are the same high quality Ross products that we sell individually, but when purchased together as part of a complete outfit, you save money!

The Essence Fly Fishing Outfits are available in three sizes – 3/4wt., 5/6wt. and 7/8wt., covering everything from small streams to light saltwater. Each outfit is built around an Essence series fly rod, which is named after Mel Krieger’s most notable work – The Essence of Flycasting. These rods were designed with Mel to satisfy the most advanced anglers, as well as those just starting out. Mel Krieger is unquestionably the top fly fishing instructor in the world, and his Beginnings - An Introduction To Fly Fishing DVD that is included with each outfit makes learning the sport of fly fishing a fast, easy and fun experience for every level of fly angler.
Each outfit also includes a Ross designed fly reel that is pre-spooled with a high quality fly line, backing and a 9’ tapered leader. In addition, we have included a durable carrying case to protect your outfit when traveling or in storage. The Essence FS Fly Fishing Outfits are priced at just $199.00 and the upgraded Essence FC Fly Fishing Outfits are priced at just $249.00. These complete fly fishing outfits will get you on the water with quality tackle at an affordable price. For your money, there is not a better value on the market today! Available October 1, 2007.
For more information about these new fly fishing outfits, please contact the Ross factory at 970-249-1212 or visit the company online at
One exciting fact about these rods is that they are not your typical entry level 2 piece long rods, but rather four piece rods. Having the four piece rod and carrying case that allows the reel to remain attached opens a world of doors for the travel minded fly fisher. Although aimed at the new fly fisher, if these rods prove themselves at the casting pool Ross may have hit on one of the most affordable ways yet to add options to your fly rod collection.
These rods are definitely on our list to test cast during at the Fly Fishing Retailer Show in Denver next month. According to a separate press release that we received the Essence rods will also be available outside of the combo:

All three series are 4-piece rods that ship complete with a rod sock and rod case. The three Essence rod series are priced at just $99.00, $149.00 and $199.00. These fly rods will set a new standard for what an angler should expect from an affordably priced fly rod. For your money, there is not a better value on the market today! Available October 1, 2007.
If any readers get their hands on one of these before we do be sure to send us a report.

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