Tuesday, August 28, 2007

Marketing to the Flyfisherman: Pocket Shots

Via Uncrate we bring you news of the latest innovation in the world of fly fishing. The Pocket Shot.

Pocket Shot is an innovative new concept that provides the consumer with “grab and go” convenient and user-friendly package for alcoholic beverages. Packaged with a distinctive shape to resemble a miniature bottle complete with bottleneck for easy pouring and a high quality sheen with bright graphics, Pocket Shot is truly the first new concept in alcohol packaging to hit shelves in North America.Each Pocket Shot comes in a 50 ml single serve flexible stand-up pouch containing 80 proof varietals including:

• Kentucky Straight Bourbon Whiskey Aged Four Years
• Imported Caribbean Gold Rum
• Premium, Triple Distilled Vodka
• London Dry Gin
• Especial Gold Tequila Imported from Mexico

Pocket Shot developer Jarrold Bachmann devised the idea for the product after seeing the workers at his farm in South Africa buy simple, crude 25 ml plastic sachets of alcohol to celebrate payday. “As someone who loves being outdoors, traveling and sports, I saw an opportunity to develop a product to fit my lifestyle and extend across all demographics from the older golfer to the Extreme Sport generation,” stated Bachmann. “Looking at how market demand has exploded for single serve, ‘on-the-fly’ convenient and easy-to-use products, I wanted to develop something that consumers want and can use anywhere,” said Bachmann.

Each pocket shot is designed to fit snuggly in the pocket of a fishing vest or the back pocket in the pair of cutoff jeans worn by a model trying to crank a reel with the wrong hand.

No comments: