Showing posts with label press releases. Show all posts
Showing posts with label press releases. Show all posts

Monday, March 07, 2011

RIO Announces Streamer Tip Line


03.01.2011– 2011 (Idaho Falls, ID) – RIO, manufacturer of fly fishing lines, leaders, tippets, and accessories, brings the new StreamerTip® line to market for 2011. For anglers who love stripping streamers, casting them just got easier thanks to this new line.
Throwing streamers is an essential tool in any fly fisherman’s arsenal, and RIO’s new StreamerTip line allows casting all sizes of streamers with ease. This new line is based on the Outbound Short profile, and has a front loaded weight and aggressive front taper to easily turn over even the heaviest flies. The 10 foot clear tip that sinks at a 1.5 to 2 inch per second rate is ideal for stripping streamers just under the surface. It is a perfect line for anglers fishing from a drift boat who need to make fast, one-shot casts to the bank getting the fly to where it is needed effortlessly. Each line is manufactured with a coldwater coating featuring XS Technology for extreme slickness. All lines also feature welded loops on both the front and back ends of the line for streamlined gear changes.
RIO’s new StreamerTip Line is available at retailers around the globe in four sizes each at a length of 90 feet; WF5F/I, WF6F/I, WF7F/I and WF8F/I at a suggested retail price of $74.95. These lines have a clear tip followed by a yellow body and pale green running line.
About RIO Products:
is a pioneer in developing fly lines, leaders and tippet material to enhance fly fishing experiences across the globe. Offering premium fly lines for both freshwater and saltwater fishing applications, RIO consistently utilizes field experience and scientific testing to create the best products on the market for anglers. Founded 20 years ago in the mountains of Idaho, RIO continues to develop innovative products, design revolutionary tapers and refine performance-driven fly line technologies. For more information about RIO Products, please visit www.rioproducts.com

Monday, February 14, 2011

The best thing since velcro shoelaces?




Both Korkers and Simms have felt the squeeze of the Boa...

Via a press release from Backbone Media:

The Boa Closure System achieves a micro-adjustable, glove-like fit via three key components: a knob, spool, and lace. Turning the high-grip exterior knob activates the internal spool which then pulls the ultra-durable Boa lace with remarkable closure force. The combination of the low-friction lace and lace guides creates a uniform closure that is free from pressure points and automatically conforms to the demands of your feet, activity, and terrain.

Constructed from aircraft grade, stainless steel, the Boa lace is gram-for-gram stronger than tank armor and easily sheds water, mud, ice, or any kind of river muck. Finally, the Boa Closure System is secure: once you set the dial to your desired tension, you're off and don't have to worry about the laces coming untied all day.

*Boa is guaranteed for life. http://www.boatechnology.com

Boots pictured above- Korkers Metalhead / Simms Rivertek

Sunday, April 25, 2010

Industry News: Far Bank Hires Hard Goods Planner



Far Bank Enterprises, Inc. Welcomes Ryan Cade as Hard Goods Planner
Far Bank Enterprises adds to its team to expand expertise in hard goods categories.

04.14.2010 – (Bainbridge Island, WA) – Fly-fishing industry leader, Far Bank Enterprises, is pleased to announce the addition of Ryan Cade as the new Hard Goods Planner. Bringing years of prior product planning experience, Ryan will be working with Sage, Redington and RIO to further develop the planning process and help attain marketing goals.
“The addition of Ryan to our team will bring a new focus to product planning and marketing and will help us expand our expertise to all hard goods categories,” says David Visnack, Director of Marketing & Merchandising. “Ryan brings valuable experience to the Far Bank team, and his skill set will allow us to take our established and successful categories to the next level.”

Friday, April 16, 2010

Coast Guard Urges ID'ing of Non Motorized boats


I don't do the sea kayak thing very often so I never really gave this much thought.

Unlike motorized vessels, there is no requirement for kayaks, canoes, and rowboats to be registered, and each year the Coast Guard and state agencies spend thousands of dollars, man hours, and resources conducting searches involving non-motorized vessels found adrift because they were not properly tied down, or were abandoned.


Adrift, unmanned paddle craft such as canoes and kayaks, are considered a sign of distress and rescue crews are launched to search for a potential missing person.

More info available via the US Coast Guard release

Monday, March 08, 2010

Press Release: Sage's New Xi3 Saltwater Series


Sage Brings Innovation and Technology to the New Xi3 Series:

The Ultimate Saltwater Fly Rod

March 1, 2010 (Bainbridge Island, WA) – After six more months of rigorous field-testing since the launch and with warmer weather around the corner, Sage is proud to name the Xi3 the best saltwater rod series Sage has ever created. Utilizing SaltH2O Technology, a proprietary taper construction providing torque and torsion for superior tracking and maximum energy efficiency, the Xi3 performs with true precision. Sage’s Generation 5 (G5) construction employs 100% graphite hoop fibers to provide more power in the butt section and increased sensitivity in the tip. The Modulus Positioning System (MPS) maximizes performance and reduces rod weight by varying the modulus or flex according to the need of each inch of the rod. This provides a startlingly acute level of line feel throughout the casting stroke and allows more efficient application of power.


“With all the design modifications and technological advances applied to the Xi3, we have created a rod that tracks seamlessly and has the backbone to pick up 60 to 70 feet of line all while significantly reducing the weight,” explains Jerry Siem, Sage Rod Designer. “We are very proud of this new design. Everyone who casts an Xi3 feels the difference immediately.”

Other features of the Xi3 include an EVA/cork fighting butt, saltwater-safe, black anodized reel seat, and a full wells cork grip. Fuji hard chrome-plated stripping guides with Alconite inserts are used for durability and line wear resistance. The use of over-sized Tip-tops and snake guides allow smooth line movement. The Xi3 has a Pacific blue colored shaft with Electra blue trim wraps and Cobalt blue primary wraps. It comes in four pieces and in line weights from #6 to #16. The Xi3 includes a black fabric rod sock and powder-coated aluminum tube.


About Sage:Founded in 1980, Sage was created with one idea in mind - to build the world's finest performance fly rods. Passionate about creating fly fishing products that continually exceed expectations, Sage strives to seek performance advantages through new materials and designs based on a foundation of research and innovation. Sage also offers fly reels, fly lines, apparel, accessories and luggage for avid anglers.

Wednesday, February 04, 2009

Fly Fishing Naming Rights Deal Inked




February, 5th 2008

For Immediate Release

FlyfishMagazine.com Acquires Naming Rights to Top Water Bass Fly

In what insiders call one of the boldest marketing moves in the fly fishing industry, FlyfishMagazine.com today announced the acquisition of naming rights to a white topwater bass bug tied by talented angler and fly tyer, Josh Almond.

Almond, a college student currently on hiatus from his studies at Western Carolina University, inked the deal at a recent event being held in Charlotte, North Carolina. It was while he was applying the finishing touches to the fly with a marker that he realized that it probably didn't matter to the fish what markings were used to decorate it. As is the custom of college students, this realization led to the creation of flies inscribed with phrases such as "Eat Me" or various letters of the Greek alphabet. "We were goofing off at the fly tying vise after a kegger when the idea just sort of hit me" remarked Almond, "I had no idea it would be this big."

Publisher of FlyfishMagazine.com, Lee Murdock, indicated his excitement at being the owner of the naming rights to the fly. "Bass are very popular fish that are just starting to get attention from fly anglers. The economy is in the tank and Josh is a college student so the timing of this purchase was great for both of us. We see great growth potential for both Josh's flies and our brand"

FlyfishMagazine staffer, Captain Gordon Churchill added, "Josh had a great idea that Lee helped him refine and turn into something that works well for all involved." "Let's face it, a fly with Eat Me written on it is cool but slap a dot com name on the back of that sucker and it becomes sheer genius."

Murdock did not reveal the amount paid for the naming rights but did flatly deny trying to charge Almond for the privilege of using the FlyfishMagazine name. "Josh is an excellent negotiator." "If you don't believe he did well on the deal, just check out the size of that cheeseburger in the picture."

Look for more of Josh Almond's fly tying to appear on the virtual pages FlyfishMagazine.com in the near future.