Fly Fishing Naming Rights Deal Inked

February, 5th 2008

For Immediate Release

FlyfishMagazine.com Acquires Naming Rights to Top Water Bass Fly

In what insiders call one of the boldest marketing moves in the fly fishing industry, FlyfishMagazine.com today announced the acquisition of naming rights to a white topwater bass bug tied by talented angler and fly tyer, Josh Almond.

Almond, a college student currently on hiatus from his studies at Western Carolina University, inked the deal at a recent event being held in Charlotte, North Carolina. It was while he was applying the finishing touches to the fly with a marker that he realized that it probably didn't matter to the fish what markings were used to decorate it. As is the custom of college students, this realization led to the creation of flies inscribed with phrases such as "Eat Me" or various letters of the Greek alphabet. "We were goofing off at the fly tying vise after a kegger when the idea just sort of hit me" remarked Almond, "I had no idea it would be this big."

Publisher of FlyfishMagazine.com, Lee Murdock, indicated his excitement at being the owner of the naming rights to the fly. "Bass are very popular fish that are just starting to get attention from fly anglers. The economy is in the tank and Josh is a college student so the timing of this purchase was great for both of us. We see great growth potential for both Josh's flies and our brand"

FlyfishMagazine staffer, Captain Gordon Churchill added, "Josh had a great idea that Lee helped him refine and turn into something that works well for all involved." "Let's face it, a fly with Eat Me written on it is cool but slap a dot com name on the back of that sucker and it becomes sheer genius."

Murdock did not reveal the amount paid for the naming rights but did flatly deny trying to charge Almond for the privilege of using the FlyfishMagazine name. "Josh is an excellent negotiator." "If you don't believe he did well on the deal, just check out the size of that cheeseburger in the picture."

Look for more of Josh Almond's fly tying to appear on the virtual pages FlyfishMagazine.com in the near future.

Fly Tying: Josh Almond Ties Galloup's Streamers

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Josh Almond is a talented fly tier who is also a member of the North Carolina Fly Fishing team. Josh shows us how he ties Kelly Galloup's articulated streamers in this tutorial. It is as much art as it is information.

Tying the Double Bugger

Early in 2007, North Carolina Fly Fishing team member Josh Almond, gave us a heads up about some monster bass near his home town. Now he has put together a tutorial showing how to tie a fly that just might do the trick to nail one of those big bucket mouths this spring, the Double Bugger.

Step 1: Start your thread

Step 2: wrap some lead for extra weight if needed.

Step 3: Tie in your marabou for a tail (tip: try to keep tips even. Do Not cut your marabou tips!)

Step 4: After you tie in your tail, find a saddle feather and tie it in by its tip. After that tie in, dub, wrap or create your body...be creative.

Step 5: Palmer the saddle forward, stroking each fiber back as you go...whip finish. You're now halfway finished!

Step 6: Remove finished rear half from vise and grab a new hook. Tie on some barbell eyes.

Step 7: Cut a section of 12# flourocarbon create a loop through the eye of the rear fly. Thread 2 plastic, metal or tungsten beads onto the line, this will prevent fouling of the hooks.

Step 8: Now tie in the mono loop to the Lead fly, i like to add a drop of superglue to make sure the mono won't pull out.

Step 9: Repeat the steps to create rear fly, whip finish.

Step 10: Check out your finished fly

Step 11: or get even more creative add rubber legs!

Most important: Have fun and catch some fish on it! Be sure to cut of the lead hook, the trailer is all you need on these buggers!

Josh's hard work has earned him an item from our bag of schwag. Josh will receive a lovely FlyFishMagazine.com fly box. Hopefully he will fill it up and return it to us.