Monday, October 30, 2017

Undercover Shop Visit: Filson Edition

Upon learning that Seattle, Washington based Filson opened up a store just down the street from the FlyfishMagazine HQ, I really couldn't help dropping by and snapping a few pictures inside the newly opened temple to tincloth and flannel.  The new shop is located in the upscale Legacy West area of Plano, TX.  In the same vein as our "Undercover Fly Shop visits", we kept our presence under wraps and luckily didn't get shown the door by security.

The Rustic Exterior

Lots of wood, antlers, and even a pair of original Filson Pants add to the decor.

The clothes are nice but the luggage / packs are awesome.

The location seemed to carry a fairly complete representation of the Filson line of products including clothing, luggage, hats and packs.  Service was excellent with a staff member making sure I got a look at all the fishing related offerings.

The thing to know about Filson is, that while you will pay a premium for their gear, (their simplest fly fishing vest is $225), the products are so well made that you will probably never have to purchase it again in this, or possibly even your grandchildren's, lifetimes.  About eight years ago Filson sent me a fly fishing bag.  I have carried it all over the country and it remains so new looking that it makes me worry that folks will think I am some sort of yuppie who never gets his line in the water.  I didn't make a purchase today, but I do have my eye on a $45 ball cap should I ever find myself in the store without The Editorial Trophy Wife in tow.

1 comment: said...

Great Undercover job mate. These kind of visit explain the shops best way possible. Except for the premium price all the products looks great. When talking about long lasting of these products we can it's worth the price.