Gyoko is a Japanese Music group trying to promote the eating of fish to the youth of Japan. It seems their taste for Bluefin and Blubber isn't keeping pace with prior generations and Goyoko sings about the joys of fish in an attempt to boost demand.
An article in the Wall Street Journal spells it out.
"I love fishing, but I hate eating fish," he said, as he hung out with friends in Tokyo's fashionable Harajuku neighborhood. "They smell fishy, and I don't like their bones."
Sounds like their may just be an opportunity for conservation.
**Update - Our man on the ground in Japan, Jason Murdock, provides a culture lesson in the comments to this post. Jason is my Cousin and is one of the American Hero's who protect and serve from our military bases overseas.