Monday, August 24, 2009

Gear: C&R UV Buff to Benefit TU

**Editor's note - For the first time in three years we won't be attending Fly Fishing Retailer. We will certainly miss the New Belgium ale, seeing new gear first hand, and most of all reconnecting with good friends. If any readers are planning on attending and want to guest blog for us during the event, drop us a note at (editor at replace the at with an @). In the mean time we will be attempting to keep you informed using our vast network of industry contacts whom we have promised to buy a round the next time we see them in person.

Buff, Inc. Launches New Catch and Release UV Buff and Promotion at Fly Fish Retailer 2009 to Benefit Trout Unlimited

SANTA ROSA, Calif. (September 10, 2009) – Buff, Inc., known for their innovative, versatile and multifunctional headwear loved by anglers worldwide, will be launching the new Catch and Release High UV Protection Buff as an exciting new addition to Buff’s Angler Series at Fly Fishing Retailer 2009.
In Addition, Buff will be running a promotion on the show floor of Fly Fishing Retailer 2009, where the new Catch and Release UV Buff will be sold for $10 to benefit the national coldwater conservation organization,
Trout Unlimited (TU). 100-percent of proceeds garnered at Fly Fishing Retailer 2009 will be donated to directly assist with Trout Unlimited’s conservation efforts.

“Buff is honored to play a role in Trout Unlimited’s restoration and conservation projects and hopes to continue to help moving forward with the success of Buff’s products that resonate so well within the angling community,” says Shirley Choi Brunetti, vice president and general manager of Buff, Inc.

“The functionality and versatility of the High Protection UV Buff has proved to be an essential fishing accessory for anglers worldwide to the point where they’ll turn the boat around if they forget their Buff before a day out fishing. We’re very excited about the design and message of the Catch and Release UV Buff” continues Choi Brunetti.

Trout Unlimited is the nation’s largest coldwater conservation organization, with 140,000 members dedicated to conserving, protecting, and restoring North America’s trout and salmon fisheries and their watersheds.

“Support from our corporate partners is invaluable to the success of TU’s on-the ground conservation projects,” said Liz Ogilvie, TU’s corporate marketing manager. “Buff, Inc.’s commitment to TU’s mission helps us accomplish our restoration goals around the country.”

Celebrating its 50th anniversary this year, TU has helped to restore over 10,000 miles of rivers and streams around the country and is dedicated to conserving, protecting and restoring North America’s coldwater fisheries and their watersheds. TU has more than 400 chapters around the country. TU’s national headquarters are in Arlington, Virginia.

The UV Buff is designed to offer technical performance and to block 95-percent of harmful UV rays. It can be worn over 12 different ways to accommodate varying weather conditions and offer a custom fit. Additionally, the UV Buffâ is made from CoolMaxâ microfiber fabric to provide superior moisture wicking and dry comfort properties, as well as to reduce skin temperature and maintain hydration.

All Buff models, except for the new Merino Wool Buffâ, incorporate
Polygiene technology for active odor and sweat control by releasing non-toxic silver ions to break down odor-causing bacteria.

Please stop by Buff’s booth, number 517, at Fly Fishing Retailer 2009 to buy your Catch and Release UV Buffâ in support of conserving, protecting and restoring national fisheries. Also, additional donations are made through the
Trout Unlimited website.

Please visit the Buff, Inc.
website and Social Media Release webpage for new, featured products, up-to-date company news, video, images, and much more. Also, please join the Buff, Inc. Facebook fan base.

About Buff, Inc.
Buff, Inc., located in Northern California, is a subsidiary of Original Buff, SA Spain, and established its U.S. presence in 2003. Popular for more than a decade in Europe and used since the show’s inception on CBS’ Survivor television series, Buff, Inc. is distributed in more than 45 countries. Buff performance headwear is all about versatility and simplicity – one garment serves many functions. Among other uses, a Buff can be worn as a hat, neck gaiter, balaclava, bandana, scarf, hair band, helmet liner, headband, and pirate-style cap or as a sun, wind or dust screen. Designed to offer technical performance and protection from the elements during a wide range of outdoor activities and sports, Buff models are available in hundreds of styles and designs. For more information on the entire line of Buff, Inc., call 707.569.9009 or visit the
Buff, Inc. website.

1 comment:

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