Mark Stevens of Entrepreneur.com about sales lessons learned from his fly fishing father.
Be yourself. Even if you smell like fish
I couldn't imagine how we could visit the CEO of a company in fishy clothes, but I had no choice but to trust my father. And sure enough, when we arrived at the client, a Patrician organization with early American antiques and grandfather clocks ticking away, I thought for sure the man in charge would be appalled by our attire.
Instead, he wrapped his arms around my dad and hugged him, shook my hand vigorously and invited us into his office as if we were royalty.
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