A Successful Outfitter Must Have:
The business plans to soon break ground on a new 3,200-square-foot paddle and fly shop."It's going to more than triple our retail space and it's going to have a lodge-like feel to it," said Nathaniel Axtell, director of fly fishing programs. "It's going to be keeping with the sort of ambiance we want to create, which is sort of a rustic mountain feel."Besides rods, reels, flies and gear, the fly shop will include a stone hearth fireplace, "an old hound dog lying around, and a fresh pot of coffee on the wood stove," he said."There's a lot of fly shops in this area, and we're not trying to necessarily replicate what they're doing," Axtell said.He said they're trying to differentiate by being a "one-stop shop, if you will, for the hiker, the paddler, the fly fisherman and the spin fisherman.
It looks like they might just be on to something.