Everybody loves the Green Drake

The Winston Salem Journal website posts a worthy news item. The Green Drake Fly Shop in Winston Salem has survived for seven years. Their secret?

“You have to continue to work hard at it,” he said. “If you don’t, somebody will come in and try to take your place.”

How does he handle the competition?

To compete, Gordon provides one-on-one service and makes special orders for customers.
The store also provides free shipping on special orders to give customers a reason to come into the store rather than shop online.

“We try to underpromise and overdeliver,” Gordon said.