The American Fly Fishing Trade Association issued a press release today announcing the birth of The Fly Fishing Expo. Unlike the AFFTA's Fly Fishing Retailer Show, the Expo will be open to the public and aimed at the fly fishing consumer.
American Fly Fishing Trade Association
The Fly Fishing Expo, a New Era of Consumer Fly Fishing Shows
Denver, Colorado May 31, 2007 The first fly fishing consumer show to be entirely owned by the member companies of The American Fly Fishing Trade Association (AFFTA) will be launched in January 2008. The Fly Fishing Expo will focus on providing a unique fly fishing experience to both seasoned and beginning anglers. The Expo will be held at the beautiful Colorado Convention Center on January 4th-6th. The Expo has already received commitments from many leading fly fishing companies including Cloudveil, Frontiers International Travel, Orvis, REC Components, Rio, Sage, Scott Fly Rods, and St. Croix Rods. Exhibitor invitations and contracts will be received by all prospective exhibitors no later than June 25th.
AFFTA, with unanimous support from its Board of Directors, has made great strides in the planning and delivering of the Expo. The Expo will feature a new breed of exciting and interactive consumer fly fishing activities with areas dedicated to youth angling conservation, casting techniques, and community involvement.
The focus for the events and programs will engage anglers from all along the Front Range and provide unparalleled opportunities to learn from industry leaders, pros and celebrities.
"From the industry's standpoint, The Fly Fishing Expo will be incredibly appealing" said Robert Ramsay, President of AFFTA. "We are uniquely positioned to ensure that the revenue generated from The Fly Fishing Expo will be used to address the critical conservation, consumer development and business needs of association members and our sport. For the first time, the people who make their living producing and selling products and services for fly anglers will be in control of how our sport is presented to the general public".