Wednesday, November 01, 2006

Literal Branding

I am an ex-Lowe's Home Centers long time employee and, up until they sold my sorry hindquarters, it could have been said that my blood ran Lowe's blue. I was an "employee owner" but I don't think it ever crossed my mind to tattoo their logo anywhere on my body.

However, our buddy Eric Rathbun, the Chief Angler over at reel pure, had no qualms what-so-ever about adorning his forearm with his company's brilliantly designed logo. This sort of thing gives new meaning to the term branding and must be the result of a major dedication to your business....or too much tequila ......or both. (Link to the post over at Moldy Chum)

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