Sunday, October 22, 2006

Proof from Smith Optics

Another part of the Smith Optics line of polarized eyewear is the "Proof." The Proof will be in stores starting during the month of October. Heres a portion of their press release.

KETCHUM, IDAHO (for immediate release) Combining easy-going wearability with superior polarized performance, the Smith Optics Proof is designed to be worn every day, all day long.

Powered by Smith's legendary polarized lenses, which neutralize distracting glare and 100 percent of harmful UV rays, the Proof is built with premium Carbonic lenses for lightweight, impact-resistant protection.

"From the ground up, the Proof was crafted to be a seven-day frame that's equally at home on the water, in the mountains, or on the street," said Peter Crow, general manager for Smith's Action Optics Polarized Collection.

The Proof's 8-base frames offer a distinctive wrap-style lens curvature and a medium to large fit. Thanks to Smith Optics' Tapered Lens Technology (TLT), a precise thinning of the lens from the center to the edges, the Proof eliminates distortion commonly found in other sunglasses. Additional features include a Grilamid TR90 frame which delivers maximum durability and comfort, a custom stainless steel logo plaque that serves up a touch of extra style, and stainless steel 5-barrel Italian hinges which compliment the premium fit and feel of the Proof. As with all Smith Optics sunglasses, the Proof is protected by a Lifetime Warranty.

The Proof is available in three frame and lens combinations including Black frames with Polarized Gray ($99); Dark Ale with Polarized Copper ($99); Stout Fade with Polarized Brown ($99). The Proof will be available in stores by October, 2006.

ABOUT SMITH OPTICS: Based in Sun Valley, Idaho, with a Southern California office located in San Clemente, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is as well known for its diverse line of fashion and performance sunglasses as it is for its goggles. From Smith's distortion-free Tapered Lens Technology to the versatility of the Slider Series, with its patented, interchangeable lens system, the devotion to excellence, innovation and style is what has made Smith goggles and sunglasses the choice of action-sport athletes worldwide. Smith products are sold in more than 50 countries through sporting goods and specialty stores. For more information visit

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