Thursday, September 21, 2006

Doing small business in a big way: Simms

The online version of Business Week has an article that takes a look at Simms Fishing Products. This 'small" business isn't really that small anymore.

"With just under 100 employees, Simms manages a product line that would choke most companies twice its size. Simms manufactures and markets 120 different products in 12 product categories including waders, vests, footwear, shirts, pants, outerwear, and accessories."

The company has been growing at the rate of 25% per year and has distribution deals with over 400 independent retailers.

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