Saturday, February 11, 2006

Ross Reels Have Soul

Today I got an email from Ross Reels announcing the fact that they have refurbished their website with a much slicker design. The new design includes the required picture of a hip looking guide-type person with sideburns and a "soul patch." In my experience the true "guide beard" is one that starts in the chest hair and makes a seamless transition to the face via the chin. Ross makes some high quality reels and other fishing equipment. You should go have a look.

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