Thursday, April 21, 2005

Did you make this list?

A marketing company, Thomas, Townsend and Kent is offer for rent a mailing list of over 160,000 affluent fly fishermen. They will rent the list to you for $100 per month if you are interested. The names come from people who take online surveys at websites like They say that 30% of the people on this list take at least three trips a year for fishing. I don't suppose I would mind very much being on that list if I were affluent. The article makes some good points about the growth of our sport and the cash cow that we are.

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